When patients pay cash for PT, your website should be worth it.Specialty and cash-pay PT clinics live or die on consumer trust — and most clinic websites still look like a hospital portal from 2014.
When someone with a torn ACL, chronic back pain, post-op recovery, or pelvic floor issues decides to skip insurance and pay $150-300 a visit out-of-pocket, they are choosing YOU specifically. They Google your specialty, scan three clinic websites in 90 seconds, and book the one that looks like it understands them. If your site looks generic, the next clinic wins the patient.
Why Physical Therapy Clinics lose jobs online
Most specialty and cash-pay physical therapy clinics lose 30-50% of potential patients because their website looks generic, loads slowly on mobile, or does not appear in local Google searches for specialty keywords. A professionally built PT website with proper schema markup, sub-2-second load times, integrated booking with Jane App, WebPT, or SimplePractice, and patient story sections typically doubles new patient bookings within 60 days.
Your site does not match what you charge
Cash-pay patients pay $150-300 a visit. Your website has to feel as premium as the care they are getting. Stock photography, generic medical templates, and a Wix-tier design undersell the clinical expertise — and quietly tell patients to go book somewhere that looks more credible.
Patients book on their phone during work breaks
Over 75% of PT clinic searches happen on mobile, often during a 15-minute lunch break. If your site is slow, your booking takes 5 clicks, or your specialty pages do not load right on a phone, they close the tab and tell themselves they will book later. They never do.
Specialty searches go to whoever ranks first
Searches like "pelvic floor PT near me," "post-op ACL rehab," "sports performance PT Royal Oak," and "concierge physical therapy Birmingham" send 70% of clicks to the first-page Google results. If your site is not optimized for your specialty + city, those high-intent patients go to the clinic that is.
Everything included
A complete, modern website designed specifically for your physical therapy business. No subscriptions, no hidden fees.
No hidden fees. You own everything.
Live in 3 steps
Send us your info
Fill out a quick form with your business details, services, and any photos or branding you have. Takes 5 minutes.
We build your site
Our team designs and develops your custom website. You get a preview link to review before anything goes live.
Go live and get calls
We launch your new site, set up Google indexing, and hand you the keys. You own everything — no lock-in.
Common questions from physical therapy clinics
How long does it take to build my PT clinic website?
Most physical therapy clinic websites are designed, built, and ready for your review within 1 to 3 business days. Sites that need integration with Jane App, WebPT, or SimplePractice add another day or two to test the booking flow end-to-end.
How do you handle HIPAA and patient data on my website?
We do not handle protected health information. Ever. The contact form on the site we build collects name and phone only — never symptoms, diagnoses, insurance details, or medical history. For appointments, we integrate with your existing HIPAA-compliant booking platform (Jane App, WebPT, SimplePractice, etc.) so patient data flows directly into your covered system, not through ours. The website itself is a marketing surface, not a covered entity.
Can patients book appointments through the website?
Yes. We embed your existing booking platform directly into the site so patients can see open slots, choose a clinician, and book in 60 seconds without leaving your domain. Most clinics use Jane App, WebPT Patient Engagement, SimplePractice, or Cal.com — we work with all of them.
Do I have to switch off my current booking or EMR system?
No. We build the website around what you already use. If your front office runs on Jane App and your billing runs through Therabill, we wire the new site to both. The point is a better marketing surface, not a platform migration. Switching booking systems is its own project — and not one we push you into.
Can I show patient stories and outcomes on the site?
Absolutely — and we do it the way the APTA and your state PT board are comfortable with. Real patients, written testimonials and outcome stats with explicit consent and proper disclaimers, no before-and-after surgical photos without releases, and no claims your board would flag. We have done this for clinics before and we know where the lines are.
Do I have to pay monthly fees?
The design fee is custom-quoted based on your project. You own the website. If you want us to host, maintain, and run ongoing content / SEO / GBP / lead-gen for the clinic, we offer monthly retainer plans — but those are entirely optional and scoped to what your clinic actually needs after we audit the current state. Contact us for a quote.
Ready to fill more cash-pay slots?
Custom pricing based on your needs. No contracts. You own everything. Most sites go live within 1–3 days.