Facebook & Instagram Ads That Fill Your Schedule.
We build, manage, and optimize Meta Ad campaigns specifically for service businesses. No generic templates, no boosted posts. Just targeted campaigns that turn ad spend into booked jobs.
What We Do
Four campaign types, each designed for a different stage of your customer's decision process.
Still Image Ads
High-converting static creatives that showcase your work. Before-and-after transformations, project highlights, seasonal promotions, and trust-building social proof graphics. We design every ad around what makes homeowners stop scrolling: clean results on real properties.
Video Ads
Short-form video ads that capture attention in the first two seconds. We produce time-lapse cleanings, testimonial clips, process walkthroughs, and dramatic reveal videos. Video consistently outperforms static on Meta, delivering lower cost-per-lead and higher engagement across both Facebook and Instagram.
Lead Form Funnels
Native Meta lead forms that let prospects request a quote without leaving Facebook or Instagram. We build multi-step forms that pre-qualify leads by asking about property size, service type, and timeline. This means you only get calls from people who are actually ready to book.
Retargeting Campaigns
Most people don't book on the first visit. Retargeting keeps your business in front of website visitors, video viewers, and lead form openers until they're ready to convert. We build custom audiences based on engagement level so your retargeting budget goes to the warmest prospects first.
Audience Research
Meta's Andromeda algorithm has changed how targeting works. Broad audiences now outperform hyper-specific interest stacks in most service markets. We start broad, let the algorithm find your best customers, then build lookalike audiences from your highest-quality leads. We also layer in geographic targeting, homeowner demographics, and income filters to keep your ads in front of the right neighborhoods.
Creative Strategy
The ad creative is 80% of what determines your cost per lead. We produce scroll-stopping visuals that lead with the transformation: the dirty driveway that's now spotless, the overgrown lawn that's now pristine. Every ad follows a proven structure, including a hook in the first line, a clear value proposition, social proof, and a single call-to-action. No generic stock photos, no corporate jargon.
Budget Management
We allocate your ad spend across campaign types based on where you are in the funnel. Typically, 60-70% goes to prospecting (new eyeballs), 20-30% to retargeting (warm audiences), and 10% to testing new creatives and audiences. As we collect data, we shift budget toward the campaigns producing the lowest cost-per-lead. You get a transparent spend breakdown every week.
A/B Testing & Optimization
We never set and forget. Every campaign runs structured A/B tests on headlines, images, video hooks, audience segments, and call-to-action buttons. We test one variable at a time so we know exactly what moved the needle. Winners scale up. Losers get cut. Over 90 days, this systematic approach typically reduces cost-per-lead by 30-50% compared to the initial launch.
Your Customers Are Already on Facebook and Instagram
Over 70% of U.S. adults use Facebook. Instagram reaches 40% of adults under 65. Your ideal customer, the homeowner who needs their driveway cleaned or their gutters washed, is scrolling through their feed right now. Meta Ads put your business directly in front of them at the exact moment they can take action.
Predictable Lead Flow You Can Scale
SEO takes months. Referrals are inconsistent. Meta Ads generate leads on demand. When you need to fill next week's schedule, we increase spend. When you're booked out, we pull back. This level of control over your pipeline is something no other channel can match for service businesses.
Every Dollar Is Tracked to a Result
Unlike a yard sign or a door hanger, every dollar you spend on Meta is measurable. We track impressions, clicks, form submissions, phone calls, and booked jobs. You will always know your exact cost per lead and cost per acquired customer, so you can make informed decisions about where to invest.
Platforms We Manage
Your campaigns run across both Meta platforms, with creative and targeting optimized for each.
The largest local advertising platform. Ideal for reaching homeowners 30-65+, running lead form campaigns, and building retargeting audiences from your website traffic and video views.
Visual-first platform perfect for showcasing transformations. Reels and Stories ads capture attention fast, and Instagram's younger demographic helps you reach first-time homeowners and property managers.
Frequently Asked Questions
How much should I budget for Meta Ads?
Most service businesses see strong results starting at $500-$1,500/month in ad spend (separate from management fees). In less competitive markets, $500/month can generate 20-40 leads. In denser metro areas, plan for $1,000+ to maintain consistent volume. We will recommend a budget based on your specific market during our strategy call.
How quickly will I start getting leads?
You can expect your first leads within 3-7 days of launch. The first two weeks are a learning phase where Meta's algorithm figures out who responds best to your ads. By week three, costs typically stabilize, and by month two, we have enough data to start serious optimization.
Do I need to provide my own photos and videos?
Having real photos and videos of your work always outperforms stock content. We can work with what you have, even if it is just smartphone photos. If you have no visual assets, we will help you plan a quick photo and video shoot, or we can design graphic-based ads to start while you gather project photos.
How do you target the right people?
We combine geographic targeting (your service radius), demographic filters (homeowners, income levels), and behavioral signals. Meta's Andromeda algorithm then optimizes delivery toward the people most likely to submit a lead form or call. Over time, we build lookalike audiences from your best customers, which consistently outperform any manual targeting.
What kind of reporting do I get?
You receive a weekly performance summary covering spend, leads generated, cost per lead, and top-performing ads. Monthly, we deliver a detailed report with trend analysis, audience insights, and strategic recommendations for the next 30 days. You also have 24/7 access to a live dashboard.
What if I've tried Facebook Ads before and they didn't work?
This is extremely common with service businesses. In most cases, the issue comes down to one of three things: poor creative (stock photos or generic messaging), wrong campaign objective (boosting posts instead of running lead generation campaigns), or no follow-up system. We address all three from day one.
Explore Related Services
Meta Ads drive immediate leads. Pair them with SEO and social media for a complete growth engine.
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