Get Your Business Recommended by AI.
When homeowners ask ChatGPT, Gemini, or Perplexity for a service provider, will your business be the one they name? GEO makes sure the answer is yes.
What We Do
A complete GEO strategy that covers every factor AI models use when deciding which businesses to recommend.
AI-Citability Optimization
We restructure your website content so AI models can easily extract, understand, and cite your business. This means clear, factual answers to the questions your customers are asking. We write content that AI systems recognize as authoritative, well-sourced, and worth recommending. Every page gets optimized with structured headings, concise definitions, and data-backed claims that language models prefer to surface in their responses.
Schema Markup & Structured Data
We implement comprehensive JSON-LD structured data (LocalBusiness, Service, FAQ, Review schemas) across your site so AI crawlers can parse your business details with precision. Schema markup tells AI systems exactly what services you offer, where you operate, your hours, your ratings, and your pricing. Without it, AI models have to guess. With it, they pull accurate information directly into their answers.
Brand Authority Building
AI models decide who to recommend based on trust signals: consistent mentions across the web, positive reviews on multiple platforms, citations in directories, and topical authority in your niche. We build and strengthen these signals through strategic content placement, citation campaigns, review generation, and authoritative backlinks that make AI systems confident in recommending your business over competitors.
llms.txt & AI Crawler Access
We create and configure your llms.txt file, the emerging standard that tells AI systems how to interpret your website. Think of it as a structured guide for language models. We also audit and configure your robots.txt, meta tags, and HTTP headers to ensure AI crawlers from OpenAI, Anthropic, Google, and others can access your content. If AI systems cannot crawl your site, they cannot recommend you.
User Asks a Question
A homeowner types "best pressure washing company near me" or "who should I hire for house washing in Spokane?" into ChatGPT, Gemini, or Perplexity. This is the new version of a Google search, and it is growing fast.
AI Searches Its Knowledge
The AI model scans everything it knows: websites it has crawled, review sites, business directories, social media profiles, structured data, and real-time search results. It is looking for businesses that are mentioned frequently, have strong reviews, and provide clear, relevant information.
AI Ranks and Recommends
Unlike Google, which shows ten blue links, AI models give a direct answer. They name specific businesses and explain why they are recommending them. If your business has strong structured data, consistent citations, and authoritative content, you are far more likely to be the one they name.
Customer Takes Action
When an AI names your business in a recommendation, the customer trusts it. There is no list of competitors to scroll through. The AI picked you. This means higher conversion rates than traditional search because the customer already has a reason to call.
AI Search Is Growing Faster Than Any Other Channel
ChatGPT has over 200 million weekly users. Perplexity processes millions of searches daily. Google now shows AI Overviews on most search results. This is not a future trend. It is happening right now, and the businesses that optimize early will lock in a competitive advantage that is hard to replicate once the market catches up.
Traditional SEO Alone Is No Longer Enough
Ranking on page one of Google still matters, but AI-powered search is pulling traffic away from traditional results. When a customer asks ChatGPT for a recommendation and gets a direct answer, they never visit Google at all. If your entire strategy is built around Google rankings, you are missing a growing segment of customers who now start their search with AI.
Your Competitors Are Not Doing This Yet
Most service businesses have never heard of GEO. That is the opportunity. Right now, the bar for getting recommended by AI is relatively low because so few local businesses are optimizing for it. Early movers get disproportionate visibility. By the time your competitors figure this out, you will already be the business that AI consistently recommends.
Platforms We Optimize For
Each AI platform works differently. We tailor your optimization strategy to the specific ranking factors and content preferences of each one.
ChatGPT
Over 200 million weekly active users. ChatGPT uses web browsing, partnerships with review platforms, and its training data to recommend local businesses.
Google Gemini & AI Overviews
Google AI Overviews now appear on a majority of search queries. Gemini pulls from Google's index, Maps data, reviews, and structured data to generate answers.
Claude
Anthropic's Claude is used by millions for research and recommendations. It prioritizes well-structured, factual content and cites sources when it has strong confidence.
Perplexity
Perplexity functions as an AI-powered search engine with real-time web access. It provides cited answers and links directly to source pages, making content quality critical.
Frequently Asked Questions
What exactly is Generative Engine Optimization?
GEO is the practice of optimizing your online presence so that AI-powered platforms (ChatGPT, Gemini, Claude, Perplexity) can find, understand, and recommend your business. It involves structuring your content, implementing schema markup, building brand authority across the web, and configuring AI crawler access so language models confidently include you in their responses.
How is GEO different from traditional SEO?
SEO focuses on ranking in Google's search results (the ten blue links). GEO focuses on getting your business named in AI-generated answers. There is overlap: strong SEO helps GEO, and vice versa. But GEO requires specific tactics like schema markup optimization, llms.txt configuration, citability scoring, and brand mention building that go beyond what traditional SEO covers.
How long does it take to see results from GEO?
Some improvements are immediate. Once we implement structured data and configure AI crawler access, platforms with real-time search (like Perplexity and Google AI Overviews) can start surfacing your business within days. For ChatGPT and Claude, which rely more on training data, it typically takes 30 to 90 days of consistent authority building before you see meaningful improvement in recommendations.
How do you measure whether GEO is working?
We track brand mentions across AI platforms, monitor whether your business appears in responses to relevant queries, measure referral traffic from AI search sources, and run periodic citability audits that score how likely each platform is to recommend you. You get monthly reports showing your AI visibility scores alongside traditional SEO metrics.
Which AI platforms matter most for service businesses?
Google AI Overviews are the highest-volume opportunity because they appear directly in Google search results. ChatGPT is second due to its massive user base. Perplexity is growing fast among research-oriented users. Claude is smaller but growing. We optimize for all of them because the landscape is shifting quickly and being visible across all platforms protects you as market share evolves.
Do I still need SEO if I invest in GEO?
Yes. SEO and GEO are complementary, not competing. Strong SEO creates the foundation that AI models rely on: well-structured content, authoritative backlinks, consistent business listings, and technical site health. We recommend running both together. In fact, most of the clients we work with see better results from SEO after GEO optimization because the same content improvements benefit both channels.
Explore Related Services
GEO works best when paired with strong SEO foundations and an active social media presence that reinforces your brand authority.
Get Your Free GEO Audit.
Find out how visible your business is to AI search platforms. We will audit your presence across ChatGPT, Gemini, Perplexity, and Claude within 48 hours.
Fill out the form
Tell us about your business and what you need.
We review your needs
Our team evaluates the best approach for your goals.
Get a response within 24 hours
We reach out with a tailored plan and next steps.